Indian Institute of Public Administration

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Factors influencing successful brand extension: A study of consumer durable brand

By: Pritam, Amrita.
Contributor(s): Sharma, Devendra | Sharma, Narendra.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.29-41.Subject(s): Consumers In: Abhigyan
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Articles Articles Indian Institute of Public Administration
Volume no: 32, Issue no: 3 Available AR108144

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