Does organizational image matter? image, identification, and employee behaviors in public and nonprofit organizations
By: Rho, Eunju.
Contributor(s): Lee, Kangbok | Yun, Taesik.
Material type:
ArticlePublisher: 2015Description: p.421-430.Subject(s): Nonprofit organizations | Employees | Organizations
In:
Public Administration ReviewSummary: Organizational image, identity, and identification are powerful concepts in terms of understanding members behaviors and beliefs. In particular, the term image has frequently been used to describe the overall impression of the organization, but most scholars have only focused on organizational image as it is perceived by external audiences. However, organizational image as perceived by members within an organization is critical for determining its impact on individual employees motivation, work behaviors, and further performance at work. This article explores the roles of organizational image and identification in explaining organizational behaviors extra-role behavior and absenteeism in public and nonprofit organizations. A series of seemingly unrelated regressions were used to analyze survey data from 1,220 respondents. Results show that organizational image is positively related to employee identification, and identification has a significant influence on promoting extra-role behavior and lowering employee absenteeism. - Reproduced.
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Indian Institute of Public Administration | Volume no: 75, Issue no: 3 | Available | AR108775 |
Organizational image, identity, and identification are powerful concepts in terms of understanding members behaviors and beliefs. In particular, the term image has frequently been used to describe the overall impression of the organization, but most scholars have only focused on organizational image as it is perceived by external audiences. However, organizational image as perceived by members within an organization is critical for determining its impact on individual employees motivation, work behaviors, and further performance at work. This article explores the roles of organizational image and identification in explaining organizational behaviors extra-role behavior and absenteeism in public and nonprofit organizations. A series of seemingly unrelated regressions were used to analyze survey data from 1,220 respondents. Results show that organizational image is positively related to employee identification, and identification has a significant influence on promoting extra-role behavior and lowering employee absenteeism. - Reproduced.
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