Indian Institute of Public Administration

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The role of consumer knowledge dimension on country of origin effects: an enquiry of fast- consuming product in India

By: Joji, Alex N.
Contributor(s): Abraham, Ajin Mathew.
Material type: materialTypeLabelArticlePublisher: 2015Description: p.1-12.Subject(s): Consumption - India | Consumers - India | Consumers In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 19, Issue no: 1 Available AR108860

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