Indian Institute of Public Administration

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Modelling consumer evaluation of brand extensions: empirical evidence from India

By: Kaur, Harleen.
Contributor(s): Pandit, Ajay.
Material type: materialTypeLabelArticlePublisher: 2015Description: p.37-48.Subject(s): Consumers In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 19, Issue no: 1 Available AR108862

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