Indian Institute of Public Administration

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Social media WOM: definition, consequences and inter-relationships

By: Ghosh, Angshuman.
Contributor(s): Venugopal, Pingali | Varshney, Sanjeev.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.293-308.Subject(s): Social media In: Management and Labour Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 39, Issue no: 3 Available AR109740

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