Influence of experiential marketing on customer purchase intention: a study of passenger car market
By: Khan, Imran.
Contributor(s): Rahman, Zillur.
Material type:
ArticlePublisher: 2014Description: p.319-328.Subject(s): Consumers
In:
Management and Labour Studies
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Indian Institute of Public Administration | Volume no: 39, Issue no: 3 | Available | AR109742 |


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