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Influence of experiential marketing on customer purchase intention: a study of passenger car market

By: Khan, Imran.
Contributor(s): Rahman, Zillur.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.319-328.Subject(s): Consumers In: Management and Labour Studies
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Indian Institute of Public Administration
Volume no: 39, Issue no: 3 Available AR109742

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