Indian Institute of Public Administration

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Female portrayals in advertising and its impact on marketing communication-pieces of evidence from India

By: Shyama Kumari.
Contributor(s): Shivani, Shradha.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.438-448.Subject(s): Marketing - India | Advertising - India | Women - India | Women In: Management and Labour Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 39, Issue no: 4 Available AR110121

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