Indian Institute of Public Administration

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FMCG brand awareness and positioning in rural consumers

By: Chandra Sekhar, Savanam.
Contributor(s): Padmaja, R.
Material type: materialTypeLabelArticlePublisher: 2015Description: p.137-148.Subject(s): Consumers In: Asian Economic Review
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Articles Articles Indian Institute of Public Administration
Volume no: 57, Issue no: 4 Available AR110517

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