Indian Institute of Public Administration

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Impulsive buying behaviour in organized retail stores-with specific reference to FMCGS in Gujarat

By: Dave, Darshana R.
Contributor(s): Patel, Brijesh M.
Material type: materialTypeLabelArticlePublisher: 2015-2016Description: p.21-36.Subject(s): Consumers In: Prestige International Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
Volume no: 8-9, Issue no: 2-1 Available AR111083

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