An investigation into consumer search and evaluation behaviour: effect of brand name and price perceptions
By: Sharma, Kavita.
Contributor(s): Garg, Shivani.
Material type:
ArticlePublisher: 2016Description: p.24-36.Subject(s): Consumer behaviour | Consumers
In:
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| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
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Indian Institute of Public Administration | Volume no: 20, Issue no: 1 | Available | AR111441 |


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