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An investigation into consumer search and evaluation behaviour: effect of brand name and price perceptions

By: Sharma, Kavita.
Contributor(s): Garg, Shivani.
Material type: materialTypeLabelArticlePublisher: 2016Description: p.24-36.Subject(s): Consumer behaviour | Consumers In: Vision
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Indian Institute of Public Administration
Volume no: 20, Issue no: 1 Available AR111441

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