Indian Institute of Public Administration

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Consumer perception and attitude towards 'product placement' in India

By: Mishra, Punam.
Material type: materialTypeLabelArticlePublisher: 2016Description: p.13-23.Subject(s): Consumers In: Jaipuria International Journal of Management Research
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Articles Articles Indian Institute of Public Administration
Volume no: 2, Issue no: 1 Available AR111959

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