Indian Institute of Public Administration

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Managing consumer loyalty through acquisition, retention and experience efforts: an empirical study on service consumers in India

By: Singh, Jagwinder.
Contributor(s): Saini, Shivani.
Material type: materialTypeLabelArticlePublisher: 2016Description: p.121-134.Subject(s): Consumers - India | Consumers In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 20, Issue no: 2 Available AR112633

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