Indian Institute of Public Administration

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Cultural archetype brand from Indian craftsmen for socially responsible citizenship

By: Malhotra, Ritu.
Contributor(s): Balamurugan A.
Material type: materialTypeLabelArticlePublisher: 2016Description: p.300-318.Subject(s): Consumers In: Productivity
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Articles Articles Indian Institute of Public Administration
Volume no: 57, Issue no: 3 Available AR113919

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