Indian Institute of Public Administration

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Understanding the role of store image in influencing customer-based brand equity and its dimensions in Indian sportswear industry

By: Sharma, Rajesh.
Material type: materialTypeLabelArticlePublisher: 2017Description: p.167-189.Subject(s): Sports | Sports industry - India | Sports industry In: Management and Labour Studies
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Articles Articles Indian Institute of Public Administration
Volume no: 42, Issue no: 3 Available AR117573

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