Indian Institute of Public Administration

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Customer knowledge management via social media: a case study of an Indian retailer

By: Valacherry, Arunima Kambikanon.
Contributor(s): Pakkeerappa, Pakkeerappagari.
Material type: materialTypeLabelArticlePublisher: 2018Description: p.39-55.Subject(s): Customer knowledge gaps | Social media In: Journal of Human Values
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Articles Articles Indian Institute of Public Administration
Volume no: 24, Issue no: 1 Available AR117649

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