Indian Institute of Public Administration

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Marketing information system for planning and control in pharmaceutical indusry A study of four organisations

By: Srinivasan, R.
Contributor(s): A.K. Dharandev.
Material type: materialTypeLabelArticlePublisher: 82-3Description: 64-77.Subject(s): Marketing - India In: ASCI Journal of Management
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Articles Articles Indian Institute of Public Administration
Volume no: 12, Issue no: 1&2 Available AR13268

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