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Effectiveness of mass media advertisements A mass media advertisements : a case study of Mysore city audience

By: Malathi, N.T.
Contributor(s): R. Kushal Kumar.
Material type: materialTypeLabelArticlePublisher: 1989Description: 26-9.Subject(s): Mass Media - India - karnataka In: Vidura
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Indian Institute of Public Administration
Volume no: 26, Issue no: 2 Available AR13598

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