Indian Institute of Public Administration

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ANalysis of newspaper's anatomy: a framework for marketing strategy formulation

By: Gupta, Nirmal K.
Contributor(s): Budhiraja, S.B.
Material type: materialTypeLabelArticleSubject(s): Marketing | Newspapers In: MDI Management Journal
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Indian Institute of Public Administration
Issue no: 6(1) Jan.93, p.53-71 Available AR23887

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