Normal view MARC view ISBD view

Managerial marketing: perspectives view points, a source book by Eugene J. Kelley and William Lazer

Material type: materialTypeLabel

BookPublisher: Bombay D.B. Taraporevala 1972Edition: 3rd ed.Description: 764p.Subject(s): MarketingDDC classification: T34 K287p

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Call number	Status	Date due	Barcode
Book	Indian Institute of Public Administration	T34 K287p (Browse shelf)	Available		50372

Previous		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	T34 K141n New strategic brand manaagement : advanced insights and strategic thinking	T34 K287 Marketing: strategy and functions	T34 K287m Marketing planning and competitive strategy	T34 K287p Managerial marketing: perspectives view points, a source book	T34 K56 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant	T34 K56 Blue ocean strategy: how to create uncontested market space and make the competition irrelevant	T34 K667 The economics of marketing	Next

There are no comments for this item.