Indian Institute of Public Administration

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Consumer decision processes; marketing and advertising implications by Francesco M. Nicosia

By: Nicosia, Francesco M.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, New Jersey Prentice - Hall 1966Description: 284p.Subject(s): Consumption (Economics) | Consumer behaviorDDC classification: T34 N548
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Book Book Indian Institute of Public Administration
T34 N548 (Browse shelf) Available 46342

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