Indian Institute of Public Administration

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Assessing the impact of ad watches on the strategic decision-making process: a comparative analysis of ad watches in the 1992 and 1996 Presidential elections

By: Bennett, Courtney.
Material type: materialTypeLabelArticlePublisher: 1997Description: p.1161-182.Subject(s): Presidents - United States | Elections - United States | Elections In: American Behavioral Scientist
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Articles Articles Indian Institute of Public Administration
Volume no: 40, Issue no: 8 Available AR37282

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