Indian Institute of Public Administration

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Marketing management: use of the case method

By: Mukherjee, Sampat.
Contributor(s): Gupta, Sudakshina.
Material type: materialTypeLabelArticlePublisher: 1998Description: p.261-62.Subject(s): Marketing In: Management Accountant
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Articles Articles Indian Institute of Public Administration
Volume no: 33, Issue no: 4 Available AR37586

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