Indian Institute of Public Administration

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Marketing management: planning, implementation & control: global perspective, Indian context by V.S. Ramaswamy and S. Namakumari

By: Ramaswamy, V.S.
Contributor(s): Namakumari, S.
Material type: materialTypeLabelBookPublisher: New Delhi Macmillan 2002Edition: 3rd ed.Description: 748p.ISBN: 0333937198.Subject(s): Marketing - Research | Business management | Management | MarketingDDC classification: I5 R141
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
I5 R141 (Browse shelf) Available 77949

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