Indian Institute of Public Administration

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Consumer behavior and culture: consequences for global marketing and advertising by Marieke de Mooij

By: Mooij, Marieke de.
Material type: materialTypeLabelBookPublisher: California Sage 2004Description: 345p.ISBN: 0761926690.Subject(s): Marketing | Consumers - Psychology | Consumer behavior - Cross-cultural studiesDDC classification: T15 M777
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T15 M777 (Browse shelf) Available 79981

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