Advertising and consumer culture edited by Mathew P. McAllister and Sharon R. Mazzarella
Contributor(s): Mazzarella, Sharon R | McAllister, Mathew P.
Material type:
BookPublisher: Mahwah, N.J. Lawrence Erlbaum Associates 2000Description: 456p.ISBN: 0805897364.Subject(s): Consumer behaviour | AdvertisingDDC classification: T3471 D394
| Item type | Current location | Call number | Status | Date due | Barcode |
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Book
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Indian Institute of Public Administration | T3471 D394 (Browse shelf) | Available | 80035 |


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