Indian Institute of Public Administration

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Perspectives on methodology in consumer research edited by David Brinberg and Richard J. Lutz

Contributor(s): Lutz, Richard J | Brinberg, David.
Material type: materialTypeLabelBookPublisher: New York Springer-Verlag 1986Description: 301p.ISBN: 3540962387.Subject(s): Motivation research (Marketing) - Addresses, essays, lectures | Marketing research - Addresses, essays, lectures | Consumers - Research - Addresses, essays, lecturesDDC classification: T15 B77
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T15 B77 (Browse shelf) Available 80164

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