Indian Institute of Public Administration

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Consumer behavior and marketing strategy by J. Paul Peter and Jerry C. Olson

By: Peter, J. Paul.
Contributor(s): Olson, Jerry C.
Material type: materialTypeLabelBookPublisher: New York McGraw Hill 2002Edition: 6th ed.Description: 582p.ISBN: 0071121110.Subject(s): Consumer protection | Consumer behaviorDDC classification: T15 P441/2002
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T15 P441/2002 (Browse shelf) Available 80159

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