Indian Institute of Public Administration

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Branding a store: how to build successful retail brands in a changing marketplace by Ko Floor

By: Floor, Ko.
Material type: materialTypeLabelBookPublisher: London Kogan Page 2007Description: 360p.ISBN: 0749451688.Subject(s): Retail trade | Branding (Marketing) | House brands --MarketingDDC classification: T34 F659
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T34 F659 (Browse shelf) Available 82428

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