Indian Institute of Public Administration

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Profitable marketing communications: a guide to marketing return on investment by Antony Young and Lucy Aitken

By: Young, Antony.
Contributor(s): Aitken, Lucy.
Material type: materialTypeLabelBookPublisher: London Kogan Page 2007Description: 212p.ISBN: 0749451564.Subject(s): profit | Rate of return | Capital investments - evaluation | Marketing - managementDDC classification: T34 Y84
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T34 Y84 (Browse shelf) Available 82435

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