Indian Institute of Public Administration

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Consumer behaviour : applications in marketing by Robert East, Malcolm Wright and Marc Vanhuele

By: East, Robert, Wright, Malcolm and Vanhuele, Marc.
Material type: materialTypeLabelBookPublisher: London Sage 2008Description: 334p.ISBN: 9781412934305.Subject(s): Consumer behavior -- Social aspects | Consumer behavior -- Psychological aspects | Consumer behaviorDDC classification: T15 Ea77c
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T15 Ea77c (Browse shelf) Available 85756

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