Indian Institute of Public Administration

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Mass customization in India: myth or reality?

By: Bhargava, J.N.
Contributor(s): Mukherjee, A.K.
Material type: materialTypeLabelArticlePublisher: 2000Description: p.505-09.Subject(s): Marketing In: Management Accountant
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Articles Articles Indian Institute of Public Administration
Volume no: 35, Issue no: 7 Available AR45942

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