Indian Institute of Public Administration

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Consumer behaviour: reference group as a determinants

By: Saxena, R.P.
Contributor(s): Malik, Ashraf | Abidi, Naseem.
Material type: materialTypeLabelArticlePublisher: 2000Description: p.478-83.Subject(s): Consumers In: Productivity
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Articles Articles Indian Institute of Public Administration
Volume no: 41, Issue no: 3 Available AR48699

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