Indian Institute of Public Administration

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9 Brand shaastras: nine successful brand strategies to BUILD winning brands By Jagdeep Kapoor

By: Kapoor, Jagdeep.
Material type: materialTypeLabelBookPublisher: New Delhi Sage 2004Description: 117p.ISBN: 0761932569.Subject(s): Customer relations | Branding (Marketing) | Brand name products -- ManagementDDC classification: T34 K141b
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Item type Current location Call number Status Date due Barcode
GR GR Indian Institute of Public Administration
T34 K141b (Browse shelf) Available GR19427

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