Indian Institute of Public Administration

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A study of factors determining consumer purchase intentions towards store and national brands: a comparative analysis

By: Nagar, Dhanashree.
Contributor(s): Ganjiwale, Kshama.
Material type: materialTypeLabelBookPublisher: 2018Description: p.48-55.Subject(s): Brand | Brand name products | Consumer behaviour In: Prestige International Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
10(3), Feb, 2018: p.48-55. Available AR118101

Feb

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