Indian Institute of Public Administration

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Impact of relationship marketing tactics on customer loyalty in mobile telephony

By: Arora, Swaranjeet et al.
Material type: materialTypeLabelBookPublisher: 2018Description: p.143-151.Subject(s): Consumer behaviour | Consumers | Relationship marketing In: Prestige International Journal of Management and Research
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Articles Articles Indian Institute of Public Administration
10(3), Feb, 2018: p.143-151. Available AR118111

Feb

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