Indian Institute of Public Administration

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Role of marketing mix in buying behavior

By: Ganesh, Anjali.
Material type: materialTypeLabelBookPublisher: 2018Description: p.7-14.Subject(s): Consumer behavior | Marketing In: Indian Journal of Training and Development
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Articles Articles Indian Institute of Public Administration
48(1), Jan-Mar, 2018: p.7-14. Available AR118223

Jan-Mar

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