Indian Institute of Public Administration

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Impact of socio cultural variables on impulsive buying behaviour in selected product category in Uttarakhand

By: Mani, Prakash Ambica.
Contributor(s): Tripathi, Vinayendra Mani.
Material type: materialTypeLabelBookPublisher: 2018Description: p.51-60. In: Abhigyan
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Articles Articles Indian Institute of Public Administration
36(3), Oct-Dec, 2018: p.51-60. Available AR119496

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