Indian Institute of Public Administration

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Integrated marketing communication through strategic consistency: an innovative proposal for future marketing

By: Kumar, Swatantra.
Contributor(s): Baijal, Sanjay.
Material type: materialTypeLabelBookPublisher: 2019Description: p.22-40. In: Artha Vijnana
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Articles Articles Indian Institute of Public Administration
61(1), Mar, 2019: p.22-40. Available AR120201

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