Indian Institute of Public Administration

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Exploring motivational factors and brand equity as drivers of luxury consumer buying behavior: an empirical study

By: Shahid, Shadma.
Material type: materialTypeLabelBookPublisher: 2019Description: p.42-50.Subject(s): Motivation | Brand equity In: Abhigyan
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Articles Articles Indian Institute of Public Administration
37(1), Apr-Jun, 2019: p.42-50. Available AR120400

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