Digitizing disclosure: The case of restaurant hygiene scores
By: Dai, Weula and Luca, Michael
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Material type: 
BookPublisher: American Economic Journal : Microeconomics Description: 12(2), May, 2020: p. 41-59.
In:
American Economic Journal : MicroeconomicsSummary: Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience—a consumer alert. We find score posting is effective, but improving salience further increases consumer response. - Reproduced
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Articles
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Indian Institute of Public Administration | 12(2), May, 2020: p. 41-59 | Available | AR124163 |
Collaborating with Yelp and the City of San Francisco, we revisit a canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information disclosure and a disclosure design with improved salience—a consumer alert. We find score posting is effective, but improving salience further increases consumer response. - Reproduced
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