Influence of demography on satisfaction, Trust and repurchase intention in online shopping
By: Gupta, Neeti and Chandan, C.L
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Material type: 
BookDescription: 38(2), Jul-Sep, 2020: p.41-49.Subject(s): Satisfaction, Trust, Repurchase intention, Demographic factors, Online shopping
In:
AbhigyanSummary: The ever-increasing length and breadth of a product line from branded to non-branded and expensive to cheap goods have attracted a diverse population to shop online. In general, it is mentioned in the literature that the behaviour of customers is influenced by demography. However, there is still a need for a closer examination of the influence of demography on satisfaction, trust, and repurchase intention in online shopping. The aim of this paper is to empirically test the influence of five demographic traits namely age, gender, qualification, occupation, and income on satisfaction, trust, and repurchase intention. Results indicated no significant difference between means of satisfaction, trust, and repurchase intention based on demographic traits except that of income on repurchase intention. This study contributes to the consumer behaviour literature by facilitating in understanding the role of demography. The research results could be used by online retailers to segment and target customers based on income level. – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 38(2), Jul-Sep, 2020: p.41-49 | Available | AR123916 |
The ever-increasing length and breadth of a product line from branded to non-branded and expensive to cheap goods have attracted a diverse population to shop online. In general, it is mentioned in the literature that the behaviour of customers is influenced by demography. However, there is still a need for a closer examination of the influence of demography on satisfaction, trust, and repurchase intention in online shopping. The aim of this paper is to empirically test the influence of five demographic traits namely age, gender, qualification, occupation, and income on satisfaction, trust, and repurchase intention. Results indicated no significant difference between means of satisfaction, trust, and repurchase intention based on demographic traits except that of income on repurchase intention. This study contributes to the consumer behaviour literature by facilitating in understanding the role of demography. The research results could be used by online retailers to segment and target customers based on income level. – Reproduced
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