A gender-based study on the funding gaps of crowdfunding in India
By: Gosai, Surbhi
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BookPublisher: Indian Journal of Training and Development Description: 50(1 &2), Jan, 2020: p.75-82.Subject(s): Crowdfunding, Gender, Success, Funding gap| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Indian Institute of Public Administration | 50(1 &2), Jan, 2020: p.75-82 | Available | AR125207 |
Crowdfunding is a way of collecting funds for a specic cause by exhibiting a plan to various individuals. Crowdfunding platforms provide equal opportunities to female, female and others to collect funds from people. There are various researches which indicate that there is an evident funding gap between male, female and other project creators. This may be because of the reason that number of female nanciers is quite less as compared to the male nanciers. Also, the issue of gender homophily is prevalent in the case of collecting funds for a project or a cause. Traditional funding methods tend to be biased towards female project creators when it comes to funding their projects or cause. The objective of this study is to investigate the proportion of female fund-seekers as compared to male fund-seekers. The third category is not taken into consideration as there is no evident data available for the same. Moreover, the study aims to nd out whether the gender of the project creator has an impact on the amount of fundraised by the project creator and the number of supporters it attracts or not. The study is exploratory in nature. This study is primarily conducted in the Indian context to investigate whether crowdfunding helps in reducing the funding gap caused by the gender divide among Indian project creators. The study is based on the empirical data collected from an Indian crowdfunding platform 'Ketto' using a data extraction software. The sample consists of various crowdfunding campaigns exhibited over the platform. The campaigns belong to different categories and are created by different people who want to raise funds for a specic purpose. Each campaigner is allowed to keep the fund they have raised through their campaign. Crowdfunding is considered as an option for funding not only commercial ideas but also for funding social or personal causes as well. Therefore, the study attempts to nd out whether crowdfunding provides a fair chance to female project creators for raising funds for their particular ideas or not. – Reproduced


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