A case study zoom in on ‘Zomato: The road ahead
By: Lexman, Rahul et al
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Material type: 
BookPublisher: Indian Journal of Training and Development Description: 50(1 &2), Jan, 2020: p.153-159.Subject(s): Zomato, Food-tech start-ups, Online fooddelivery services, Food service aggregators
In:
Indian Journal of Training and DevelopmentSummary: Emergence of Food-tech start-ups have been burgeoning over the last few years at a brisk pace and have transformed the way urban India eats. Zomato, one of the leading players in this segment has been currently working towards its business expansion and growth through differentiated offerings to achieve a competitive advantage. Zomato helps its customers to identify and deliver high-quality food at restaurants through search and discovery services across 24 countries. The founders-Deepinder Goyal and Pankaj Chaddah, who had a vision of developing an online restaurant search platform for food lovers, began its operations in 2008, with an intention to enable online customers to nd their best possible options, to serve the best of cuisines ranging from swanky upscale restaurants to the cosiest of hidden gems in the food industry. Zomato also helped customers in exploring menus by providing a number of restaurant photos and reviews to enhance the customer's eating experience with the best of everything, culinary skills have to offer. With changing consumer behavioural patterns among the Indian consumers, the founders Deepinder and Pankaj seemed puzzled seeking answer to their concerns whether: 'with rising competition in the market, would Zomato be zazzy enough to survive the battle and what growth strategies could they adopt to ensure business scalability and sustainability in the coming years?' – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 50(1 &2), Jan, 2020: p.153-159 | Available | AR125218 |
Emergence of Food-tech start-ups have been burgeoning over the last few years at a brisk pace and have transformed the way urban India eats. Zomato, one of the leading players in this segment has been currently working towards its business expansion and growth through differentiated offerings to achieve a competitive advantage. Zomato helps its customers to identify and deliver high-quality food at restaurants through search and discovery services across 24 countries. The founders-Deepinder Goyal and Pankaj Chaddah, who had a vision of developing an online restaurant search platform for food lovers, began its operations in 2008, with an intention to enable online customers to nd their best possible options, to serve the best of cuisines ranging from swanky upscale restaurants to the cosiest of hidden gems in the food industry. Zomato also helped customers in exploring menus by providing a number of restaurant photos and reviews to enhance the customer's eating experience with the best of everything, culinary skills have to offer. With changing consumer behavioural patterns among the Indian consumers, the founders Deepinder and Pankaj seemed puzzled seeking answer to their concerns whether: 'with rising competition in the market, would Zomato be zazzy enough to survive the battle and what growth strategies could they adopt to ensure business scalability and sustainability in the coming years?' – Reproduced
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