The digital challenges of classical Indian arts
By: Anand, Mridula
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Material type: 
BookPublisher: IIPA Digest Description: 3(1), Jan-Mar, 2021: p.32-35.Subject(s): Classical Indian arts, Arts, Indian arts
In:
IIPA DigestSummary: Classical Indian dance forms have existed and evolved over centuries facing each challenge to its very existence and structure. Dance is referred to as “Drishya-kavya” or visual poetry by the Natyashastra, an ancient treatise on the performing arts of India. But classical artists are often unrecognised entrepreneurs. Their art includes an initial funding crunch, location hunting, effective marketing and possible scale-up. While recognition continues to be their primary dream, creating a successful ‘business’ is often an elusive dream. And the year 2020-21 shut more doors for these entrepreneurs. With no other option but to go online, artists face innumerable obstacles due to the very nature of the art form. – Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 3(1), Jan-Mar, 2021: p.32-35 | Available | AR126479 |
Classical Indian dance forms have existed and evolved over centuries facing each challenge to its very existence and structure. Dance is referred to as “Drishya-kavya” or visual poetry by the Natyashastra, an ancient treatise on the performing arts of India. But classical artists are often unrecognised entrepreneurs. Their art includes an initial funding crunch, location hunting, effective marketing and possible scale-up. While recognition continues to be their primary dream, creating a successful ‘business’ is often an elusive dream. And the year 2020-21 shut more doors for these entrepreneurs. With no other option but to go online, artists face innumerable obstacles due to the very nature of the art form. – Reproduced
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