Alcohol consumption: Role of peer pressure and social norms among management students in Delhi
By: Latwal, Gopal Singh
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Material type: 
BookPublisher: IASSI Quarterly: Contributions to Indian Social Science Description: 40(4), Oct-Dec, 2021: p.725-743.Subject(s): Alcohol, Behaviour, Binge, Cross-sectional, Peer pressure, Social norms
In:
IASSI Quarterly: Contributions to Indian Social ScienceSummary: College students are more prone to exposure to alcohol consumption which is one of the most common addictions. The major reasons of alcohol consumption are peer pressure and social norms of the society. This research aims to understand alcohol consumption behaviour amongst management students of Delhi. This paper also explored how alcohol consumption behaviour is influenced by peer pressure and social norms. This study is based on a quantitative cross-sectional survey design. Primary data is collected through a questionnaire. A total of 375 respondents were contacted. Finally, data analysis was done on 293 respondents only. Chi-square test and t-test are done using SPSS v 20. About 40.6 percent male and 44.2 percent female drink alcohol3-4 times a week. Birthdays is one of the important and casual occasions for the students to drink. Majority of respondents (46.6 %) are binge drinkers. Students feel peer pressure is the main reason for their alcohol consumption while in the Indian context social-norms do not influence drinking behaviour to a large extent among students. This study can be useful to understand the behaviour of students towards tobacco products, smoking, performance in studies, and illness, etc. It can be used in Education, psychology, medicine, and health. This paper is helpful to educators, and parents to understand the behaviour of students towards drinking.- Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 40(4), Oct-Dec, 2021: p.725-743 | Available | AR126631 |
College students are more prone to exposure to alcohol consumption which is one of the most common addictions. The major reasons of alcohol consumption are peer pressure and social norms of the society. This research aims to understand alcohol consumption behaviour amongst management students of Delhi. This paper also explored how alcohol consumption behaviour is influenced by peer pressure and social norms. This study is based on a quantitative cross-sectional survey design. Primary data is collected through a questionnaire. A total of 375 respondents were contacted. Finally, data analysis was done on 293 respondents only. Chi-square test and t-test are done using SPSS v 20. About 40.6 percent male and 44.2 percent female drink alcohol3-4 times a week. Birthdays is one of the important and casual occasions for the students to drink. Majority of respondents (46.6 %) are binge drinkers. Students feel peer pressure is the main reason for their alcohol consumption while in the Indian context social-norms do not influence drinking behaviour to a large extent among students. This study can be useful to understand the behaviour of students towards tobacco products, smoking, performance in studies, and illness, etc. It can be used in Education, psychology, medicine, and health. This paper is helpful to educators, and parents to understand the behaviour of students towards drinking.- Reproduced
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