Impact of bancassurance on banking-insurance sector in India
By: Rashmi, Bhardwaj, Garima and Bhatt, Arvind Kumar
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Material type: 
BookPublisher: Economic and Political Weekly Description: 58(14), 8 Apr, 2023: p.14-18.Subject(s): Financial institutions, Banking and finance
In:
Economic and Political WeeklySummary: Bancassurance is an agreement between banks and insurance companies to sell insurance products to bank customers. An insurance company develops a product line for bank customers as part of their collaboration, which is then distributed through bank branches, a hotline, or internet banking platforms. Though the insurance density had progressed significantly since its inception in 2000, the insurance penetration remained low even after two decades of liberalisation in the insurance sector.- Reproduced
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Articles
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Indian Institute of Public Administration | 58(14), 8 Apr, 2023: p.14-18 | Available | AR128755 |
Bancassurance is an agreement between banks and insurance companies to sell insurance products to bank customers. An insurance company develops a product line for bank customers as part of their collaboration, which is then distributed through bank branches, a hotline, or internet banking platforms. Though the insurance density had progressed significantly since its inception in 2000, the insurance penetration remained low even after two decades of liberalisation in the insurance sector.- Reproduced
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