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A study of impulse buying behaviour of consumes in organize retail stores.

By: Kaur, B. et al.
Material type: materialTypeLabelBookPublisher: Prestige International Journal of Management and Research Description: 15(1-2), 2022: p.65-83.Subject(s): Impulse buying, Buying behaviour, Retail stores, Store atmosphere In: Prestige International Journal of Management and ResearchSummary: The present study was conducted to examine the impulse buying behavior of the consumers in organized retail stores. – Reproduced
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Articles Articles Indian Institute of Public Administration
15(1-2), 2022: p.65-83 Available AR129018

The present study was conducted to examine the impulse buying behavior of the consumers in organized retail stores. – Reproduced

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