A study of impulse buying behaviour of consumes in organize retail stores.
By: Kaur, B. et al
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Material type:
BookPublisher: Prestige International Journal of Management and Research Description: 15(1-2), 2022: p.65-83.Subject(s): Impulse buying, Buying behaviour, Retail stores, Store atmosphere| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 15(1-2), 2022: p.65-83 | Available | AR129018 |
The present study was conducted to examine the impulse buying behavior of the consumers in organized retail stores. – Reproduced


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