The influence of digital marketing in the tourism industry of Kerala with special emphasis on the accommodation sector.
By: Thansiya, N
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Material type: 
BookPublisher: South Asian Journal of Socio-Political Studies Description: 23(2), Jan-Jun, 2023: p.136-139.Subject(s): Digital marketing methods, Accommodation mangers, Satisfaction level
In:
South Asian Journal of Socio-Political StudiesSummary: Tourism, one of the most emerging economic contributors to every nation, has immense capabilities for overall development. It is a sum of many supporting services like accommodation, attractions and amenities, activities, accessibility, and the like. One of the most influencing elements among these is the accommodation sector. In the modern era of technological upliftment, digital marketing has a storm-like revolution in all industries. As tourism is a globally connected activity, it has a severe impact on the digital world. Digital Marketing platforms generally adopted by the accommodation sector of Kerala include websites, social media marketing, content marketing, blogs, chatbots, VRN, MTA, etc. On this background, the present study focuses on the impact of Digital Marketing Methods on the perception level of accommodation managers and the satisfaction level of tourists and how this affects the promotion of tourism in the accommodation sector. The study analyses the digital marketing methods adopted by the classified hotels to promote tourism and its impact on business performance considering the accommodation managers and tourists. The findings of the study reveal that there exists a difference in the opinion of accommodation managers regarding the adoption of DMMs for the promotion of the tourism business and no significant difference in the perception of accommodation managers considering the satisfaction level of tourists concerning the application of these digital platforms.- Reproduced
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 23(2), Jan-Jun, 2023: p.136-139 | Available | AR129130 |
Tourism, one of the most emerging economic contributors to every nation, has immense capabilities for overall development. It is a sum of many supporting services like accommodation, attractions and amenities, activities, accessibility, and the like. One of the most influencing elements among these is the accommodation sector. In the modern era of technological upliftment, digital marketing has a storm-like revolution in all industries. As tourism is a globally connected activity, it has a severe impact on the digital world. Digital Marketing platforms generally adopted by the accommodation sector of Kerala include websites, social media marketing, content marketing, blogs, chatbots, VRN, MTA, etc. On this background, the present study focuses on the impact of Digital Marketing Methods on the perception level of accommodation managers and the satisfaction level of tourists and how this affects the promotion of tourism in the accommodation sector. The study analyses the digital marketing methods adopted by the classified hotels to promote tourism and its impact on business performance considering the accommodation managers and tourists. The findings of the study reveal that there exists a difference in the opinion of accommodation managers regarding the adoption of DMMs for the promotion of the tourism business and no significant difference in the perception of accommodation managers considering the satisfaction level of tourists concerning the application of these digital platforms.- Reproduced
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