The language of business and the business of language: Exploring hegemonic linguistic performativity in the Uk museum sector
By: Aroles, J., Hassard, J. and Hyde, P
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Material type: 
BookPublisher: Organization Description: 30(5), Sep, 2023: p.1024-1045.Subject(s): Neoliberal policies, UK cultural sector, Contemporary cultural institutions, Language of business and management (B&M language)
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OrganizationSummary: Austerity measures and neoliberal policies have deeply affected the UK cultural sector. In particular they have been central to cementing the idea that contemporary cultural institutions should henceforth be regarded as commercial operations. As the language of business and management (B&M language) increasingly frames how organisations of the cultural sector are described, this paper defines the main discursive practices motivating this performative repositioning. Drawing theoretically from the concept of performativity, and building empirically on in-depth interviews with senior staff across the UK museum sector, we argue that the incursion of B&M language has reshaped the ‘reality’ of the sector by materialising new relations. Signally, we advance a concept of performative hegemonic language to describe a range of manifestations of linguistic re-labelling in the world of the museum. Our paper illustrates what happens when an organisation starts to classify activities through B&M language, considering the implications of framing this etymology as transcendent to its cultural counterpart. Relabelling, we contend, re-orients meaning, and this translates into the ascent of what we call the ‘neoliberal museum’. Overall, our paper unpacks the linguistic-material processes underpinning the ideological transformations affecting the cultural sector. – Reproduced
https://journals.sagepub.com/doi/full/10.1177/13505084211057258
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
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Articles
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Indian Institute of Public Administration | 30(5), Sep, 2023: p.1024-1045 | Available | AR130095 |
Austerity measures and neoliberal policies have deeply affected the UK cultural sector. In particular they have been central to cementing the idea that contemporary cultural institutions should henceforth be regarded as commercial operations. As the language of business and management (B&M language) increasingly frames how organisations of the cultural sector are described, this paper defines the main discursive practices motivating this performative repositioning. Drawing theoretically from the concept of performativity, and building empirically on in-depth interviews with senior staff across the UK museum sector, we argue that the incursion of B&M language has reshaped the ‘reality’ of the sector by materialising new relations. Signally, we advance a concept of performative hegemonic language to describe a range of manifestations of linguistic re-labelling in the world of the museum. Our paper illustrates what happens when an organisation starts to classify activities through B&M language, considering the implications of framing this etymology as transcendent to its cultural counterpart. Relabelling, we contend, re-orients meaning, and this translates into the ascent of what we call the ‘neoliberal museum’. Overall, our paper unpacks the linguistic-material processes underpinning the ideological transformations affecting the cultural sector. – Reproduced
https://journals.sagepub.com/doi/full/10.1177/13505084211057258
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