Factors of culture and values in international marketing
By: Chauhan, Utkarsh
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Material type: 
BookPublisher: Focus WTO: Journal of WTO and International Business Description: 25(3), Jul-Sep, 2023: p.54-56.
In:
Focus WTO: Journal of WTO and International BusinessSummary: Today's world has become very aware & Sophisticated because now people pay & invest a lot of attention & consciousness towards things around them. The evolving intellect of the customers has made the companies make such endeavours that can outspeak the quality, features & distinctiveness of the products and services that are being designed & developed. And such endeavours are known by the name of marketing. The term marketing is more enormous than we perceive it because it is not only confined to selling a product, even it starts when a product is not manufactured. It requires knowing the mindsets of the consumers in the market to whom the product is supposed to serve. However, marketing has become dynamic since the time companies started approaching the international markets. This article narrates the history of international marketing, how it is done & about companies that are veterans in international marketing.- Reproduced
https://publication.iift.ac.in/Articles/250.pdf
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
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Indian Institute of Public Administration | 25(3), Jul-Sep, 2023: p.54-56 | Available | AR130820 |
Today's world has become very aware & Sophisticated because now people pay & invest a lot of attention & consciousness towards things around them. The evolving intellect of the customers has made the companies make such endeavours that can outspeak the quality, features & distinctiveness of the products and services that are being designed & developed. And such endeavours are known by the name of marketing. The term marketing is more enormous than we perceive it because it is not only confined to selling a product, even it starts when a product is not manufactured. It requires knowing the mindsets of the consumers in the market to whom the product is supposed to serve. However, marketing has become dynamic since the time companies started approaching the international markets. This article narrates the history of international marketing, how it is done & about companies that are veterans in international marketing.- Reproduced
https://publication.iift.ac.in/Articles/250.pdf
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